The Macallan

Role: Copywriter, Script editor Purpose: Promote the launch of the limited-edition Easter Elchies Black single malt

The Macallan

Role: Copywriter, Script editor Purpose: Promote the launch of the limited-edition Easter Elchies Black single malt

The Macallan

Role: Copywriter, Script editor Purpose: Promote the launch of the limited-edition Easter Elchies Black single malt

EEB_Situ_3
A SINGLE MALT THAT TASTES LIKE COMING HOME The Macallan, one of the world’s leading whisky brands, needed help promoting the release of their limited-edition Easter Elchies Black – an exceptionally rare single malt, named after The Macallan’s spiritual home: Easter Elchies House.

To properly position this very special release, The Macallan required copy that not only paid tribute to Easter Elchies House, but which also embodied the warm and welcoming spirit of home.

The launch campaign included film, digital signage and social media that was promoted globally across The Macallan’s wide variety of networks and social channels.

This project was created together with the very talented folk at Pim-Pam design studio in Glasgow. You can check out their other work here: Pim-Pam

EEB_Situ
unsplash-image

Launch film script

Launch film script

Launch film script

Launch film script

Launch film script

Easter Elchies Black 2019

Launch film script

For more than 300 years, it’s stood here.

Proud, enduring – with a welcoming warmth at its heart.

This is Easter Elchies House: Spiritual home of The Macallan.

And only exceptional single malts get to share its name.

Inspired by the dusk of an autumn evening in the Scottish Highlands,

The Macallan Easter Elchies Black is an escape from the elements – a sanctuary with a smoky character to savour.

The peated notes of The Macallan Easter Elchies Black take us back and pay tribute to the traditions of the past.

While the warm amber colour is the firelit glow from a window.

A glow that beckons us in from the cold.

And welcomes us home.

 

Easter Elchies Black 2019

Launch film script

For more than 300 years, it’s stood here.

Proud, enduring – with a welcoming warmth at its heart.

This is Easter Elchies House: Spiritual home of The Macallan.

And only exceptional single malts get to share its name.

Inspired by the dusk of an autumn evening in the Scottish Highlands,

The Macallan Easter Elchies Black is an escape from the elements – a sanctuary with a smoky character to savour.

The peated notes of The Macallan Easter Elchies Black take us back and pay tribute to the traditions of the past.

While the warm amber colour is the firelit glow from a window.

A glow that beckons us in from the cold.

And welcomes us home.

 

All rights reserved | Kenny Anderson 2020