VOLVO MAGAZINE ARTICLES

SITUATION In 2014, Volvo Cars launched the all-new XC90. And with it, they unveiled a bold new direction for the Volvo brand. A direction that transformed people’s perceptions of Volvo and introduced Volvo cars to a new generation of progressive, adventure-seeking drivers.

To help communicate this adventurous new brand direction and connect with their new target group, Volvo Cars and Stendahls created My Volvo Magazine: a luxurious customer lifestyle magazine, designed to inspire Volvo owners and promote Volvo products and services.

SITUATION In 2014, Volvo Cars launched the all-new XC90. And with it, they unveiled a bold new direction for the Volvo brand. A direction that transformed people’s perceptions of Volvo and introduced Volvo cars to a new generation of progressive, adventure-seeking drivers.

To help communicate this adventurous new brand direction and connect with their new target group, Volvo Cars and Stendahls created My Volvo Magazine: a luxurious customer lifestyle magazine, designed to inspire Volvo owners and promote Volvo products and services.

VolvoMag_01

SOLUTION Available as a print magazine and a specially created digital magazine for mobile and tablet, My Volvo Magazine features unique brand stories based on Volvo Cars values and beliefs such as safety, innovation and sustainability. These brand stories capture the interest of the target audience, so they recognize themselves and their lifestyle and build a stronger relationship with the Volvo brand. The brand stories can take the form of travel articles, interviews, personal profiles and more, and are supported by social media, films and unique photos.

VolvoMag_04

RESULT & FUTURE Today, My Volvo Magazine is used as a valuable sales and brandbuilding tool in more than 30 countries worldwide. The print version of the magazine has a current circulation of 1.5 Million readers per issue. And now, to help Volvo Cars strengthen their commitment to sustainability, we are focusing on developing the digital version of My Volvo. As well as being better for the environment, the digital version of My Volvo Magazine gives us lots of exciting new opportunities to create interesting, innovative and effective content for Volvo Cars in the future.

RESULT & FUTURE Today, My Volvo Magazine is used as a valuable sales and brandbuilding tool in more than 30 countries worldwide. The print version of the magazine has a current circulation of 1.5 Million readers per issue. And now, to help Volvo Cars strengthen their commitment to sustainability, we are focusing on developing the digital version of My Volvo. As well as being better for the environment, the digital version of My Volvo Magazine gives us lots of exciting new opportunities to create interesting, innovative and effective content for Volvo Cars in the future.

All rights reserved | Kenny Anderson 2020