Harman Kardon - Madrid Moments

Role: Copywriter, Script editor

Harman Kardon - Madrid Moments

Role: Copywriter, Script editor

harmankardon-drive
SOUND-SEEING WITH HARMAN KARDON Harman Kardon was looking for a new way for people to experience their premium in-car sound system designed for the Volvo XC40.

Using the sounds of Spain’s capital city, we composed a unique audio test drive experience that gave 4,500 drivers in 55 cars the opportunity to immerse themselves in Harman Kardon’s premium sound.

The test-drive experience featured trigger points across the city, with each trigger point designed to tell a story in sound. When a test car passed a trigger point, sounds tailored to that specific location were activated and played via the sound system. The test drive also featured an audio commentary that described selected locations and highlighted features of the sound system.

harman-driving

All sounds used during the test drive were specifically produced and optimized to suit the car’s sound system, and mixed so that people in both the front and back rows experienced the best sound quality possible.

Throughout the test drive, we played different pieces of music connected to specific landmarks located along the specially created test route. To heighten the sound experience further, we then added ambient sounds and a voiceover explaining the unique benefits of the Harman Kardon sound system.

harman-recording

Voice-over script

Voice-over script

Voice-over script

Voice-over script

Voice-over script

Location #1: Silken Puerto America Hotel.

VOICE-OVER Welcome to this unique test drive around the streets of Madrid. Not only will you be surrounded by the wonders of Spain’s capital city, you’ll also be surrounded by the wonderful sound of Harman Kardon. We will take you on a unique sound-seeing adventure that enhances the sights and soul of this alluring city. Let’s go!

 
Location #2: Silken Puerto America Hotel. System feature: Clarity.

VOICE-OVER Madrid has been called the most passionate city in Europe. The people here have a real love for life and the city itself is captivating – just like the crystal-clear sound of Harman Kardon.

 

Location #3: Plaza Mayor de Madrid. System feature: Treble.

VOICE-OVER We’re on our way to Plaza de Mayor. Located in the centre of Madrid, this is the beating heart of the city. Under the arches that surround the plaza, you’ll find restaurants and cafés. This is the perfect place to relax, enjoy a cortado and lose yourself in the warm, exciting and atmospheric sounds of big-city life. Then, when it’s time to go, choose from nine different exits and set off on your own magical mystery tour.

 
Location: Patea (Plaza de Colon). System feature: Bass.

The most exciting thing about exploring a new city is not knowing what you’re going to find. We’re driving to Plaza de Colon – a place that celebrates curiosity. Plaza de Colon honours Christopher Columbus and features a towering monument to the famous explorer. But to really experience the monument, you have to explore its base. Here, you can walk underneath the fountain, wait for the amplified roar of the water and let the bass take over.

 

System feature: Dynamic. 

VOICE-OVER Like another famous city in a famous song, Madrid never sleeps. But even in the most vibrant cities, you need a little tranquillity. Here, there are more trees and green areas per resident than any other European city. So, a place to relax and reconnect with nature is never far away. And just as you can trust nature to provide a little tranquillity, you can trust the dynamic sound of Harman Kardon to transport you and your thoughts wherever you wish to go.

 

Location #5: Silken Puerto America Hotel. System feature: Balance.

VOICE-OVER The joy of any great city can be found in the combination of the past and the present. It’s all a matter of balance. It’s the same with a truly great listening experience. And as you can hear, Harman Kardon sound systems have perfect balance. But that’s not all Madrid and Harman Kardon have in common. Just like this beautiful city, our sound systems are the result of timeless design, progressive thinking and a proud heritage.

We hope you enjoyed your journey through the wonderful sounds of Madrid. Tomorrow, you will learn more about how we create the wonderful sound of Harman Kardon. But, for now, the night is still young, So, let’s enjoy the moment and surround ourselves in sound.

 

Location #1: Silken Puerto America Hotel.

Voice-over:

Welcome to this unique test drive around the streets of Madrid. Not only will you be surrounded by the wonders of Spain’s capital city, you’ll also be surrounded by the wonderful sound of Harman Kardon. We will take you on a unique sound-seeing adventure that enhances the sights and soul of this alluring city. Let’s go!

 
Location #2: Silken Puerto America Hotel. System feature: Clarity.

Voice-over:

Madrid has been called the most passionate city in Europe. The people here have a real love for life and the city itself is captivating – just like the crystal-clear sound of Harman Kardon.

 

Location #3: Plaza Mayor de Madrid. System feature: Treble.

 Voice-over:

We’re on our way to Plaza de Mayor. Located in the centre of Madrid, this is the beating heart of the city. Under the arches that surround the plaza, you’ll find restaurants and cafés. This is the perfect place to relax, enjoy a cortado and lose yourself in the warm, exciting and atmospheric sounds of big-city life. Then, when it’s time to go, choose from nine different exits and set off on your own magical mystery tour.

 
Location: Patea (Plaza de Colon). System feature: Bass.

The most exciting thing about exploring a new city is not knowing what you’re going to find. We’re driving to Plaza de Colon – a place that celebrates curiosity. Plaza de Colon honours Christopher Columbus and features a towering monument to the famous explorer. But to really experience the monument, you have to explore its base. Here, you can walk underneath the fountain, wait for the amplified roar of the water and let the bass take over.

 

System feature: Dynamic. 

Voice-over:

Like another famous city in a famous song, Madrid never sleeps. But even in the most vibrant cities, you need a little tranquillity. Here, there are more trees and green areas per resident than any other European city. So, a place to relax and reconnect with nature is never far away. And just as you can trust nature to provide a little tranquillity, you can trust the dynamic sound of Harman Kardon to transport you and your thoughts wherever you wish to go.

 

Location #5: Silken Puerto America Hotel. System feature: Balance.

Voice-over:

The joy of any great city can be found in the combination of the past and the present. It’s all a matter of balance. It’s the same with a truly great listening experience. And as you can hear, Harman Kardon sound systems have perfect balance. But that’s not all Madrid and Harman Kardon have in common. Just like this beautiful city, our sound systems are the result of timeless design, progressive thinking and a proud heritage.

We hope you enjoyed your journey through the wonderful sounds of Madrid. Tomorrow, you will learn more about how we create the wonderful sound of Harman Kardon. But, for now, the night is still young, So, let’s enjoy the moment and surround ourselves in sound.

 

Location #1: Silken Puerto America Hotel.

Voice-over:

Welcome to this unique test drive around the streets of Madrid. Not only will you be surrounded by the wonders of Spain’s capital city, you’ll also be surrounded by the wonderful sound of Harman Kardon. We will take you on a unique sound-seeing adventure that enhances the sights and soul of this alluring city. Let’s go!

 
Location #2: Silken Puerto America Hotel. System feature: Clarity.

Voice-over:

Madrid has been called the most passionate city in Europe. The people here have a real love for life and the city itself is captivating – just like the crystal-clear sound of Harman Kardon.

 

Location #3: Plaza Mayor de Madrid. System feature: Treble.

 Voice-over:

We’re on our way to Plaza de Mayor. Located in the centre of Madrid, this is the beating heart of the city. Under the arches that surround the plaza, you’ll find restaurants and cafés. This is the perfect place to relax, enjoy a cortado and lose yourself in the warm, exciting and atmospheric sounds of big-city life. Then, when it’s time to go, choose from nine different exits and set off on your own magical mystery tour.

 
Location: Patea (Plaza de Colon). System feature: Bass.

The most exciting thing about exploring a new city is not knowing what you’re going to find. We’re driving to Plaza de Colon – a place that celebrates curiosity. Plaza de Colon honours Christopher Columbus and features a towering monument to the famous explorer. But to really experience the monument, you have to explore its base. Here, you can walk underneath the fountain, wait for the amplified roar of the water and let the bass take over.

 

System feature: Dynamic. 

Voice-over:

Like another famous city in a famous song, Madrid never sleeps. But even in the most vibrant cities, you need a little tranquillity. Here, there are more trees and green areas per resident than any other European city. So, a place to relax and reconnect with nature is never far away. And just as you can trust nature to provide a little tranquillity, you can trust the dynamic sound of Harman Kardon to transport you and your thoughts wherever you wish to go.

 

Location #5: Silken Puerto America Hotel. System feature: Balance.

Voice-over:

The joy of any great city can be found in the combination of the past and the present. It’s all a matter of balance. It’s the same with a truly great listening experience. And as you can hear, Harman Kardon sound systems have perfect balance. But that’s not all Madrid and Harman Kardon have in common. Just like this beautiful city, our sound systems are the result of timeless design, progressive thinking and a proud heritage.

We hope you enjoyed your journey through the wonderful sounds of Madrid. Tomorrow, you will learn more about how we create the wonderful sound of Harman Kardon. But, for now, the night is still young, So, let’s enjoy the moment and surround ourselves in sound.

 

Location #1: Silken Puerto America Hotel.

Voice-over:

Welcome to this unique test drive around the streets of Madrid. Not only will you be surrounded by the wonders of Spain’s capital city, you’ll also be surrounded by the wonderful sound of Harman Kardon. We will take you on a unique sound-seeing adventure that enhances the sights and soul of this alluring city. Let’s go!

 
Location #2: Silken Puerto America Hotel. System feature: Clarity.

Voice-over:

Madrid has been called the most passionate city in Europe. The people here have a real love for life and the city itself is captivating – just like the crystal-clear sound of Harman Kardon.

 

Location #3: Plaza Mayor de Madrid. System feature: Treble.

 Voice-over:

We’re on our way to Plaza de Mayor. Located in the centre of Madrid, this is the beating heart of the city. Under the arches that surround the plaza, you’ll find restaurants and cafés. This is the perfect place to relax, enjoy a cortado and lose yourself in the warm, exciting and atmospheric sounds of big-city life. Then, when it’s time to go, choose from nine different exits and set off on your own magical mystery tour.

 
Location: Patea (Plaza de Colon). System feature: Bass.

The most exciting thing about exploring a new city is not knowing what you’re going to find. We’re driving to Plaza de Colon – a place that celebrates curiosity. Plaza de Colon honours Christopher Columbus and features a towering monument to the famous explorer. But to really experience the monument, you have to explore its base. Here, you can walk underneath the fountain, wait for the amplified roar of the water and let the bass take over.

 

System feature: Dynamic. 

Voice-over:

Like another famous city in a famous song, Madrid never sleeps. But even in the most vibrant cities, you need a little tranquillity. Here, there are more trees and green areas per resident than any other European city. So, a place to relax and reconnect with nature is never far away. And just as you can trust nature to provide a little tranquillity, you can trust the dynamic sound of Harman Kardon to transport you and your thoughts wherever you wish to go.

 

Location #5: Silken Puerto America Hotel. System feature: Balance.

Voice-over:

The joy of any great city can be found in the combination of the past and the present. It’s all a matter of balance. It’s the same with a truly great listening experience. And as you can hear, Harman Kardon sound systems have perfect balance. But that’s not all Madrid and Harman Kardon have in common. Just like this beautiful city, our sound systems are the result of timeless design, progressive thinking and a proud heritage.

We hope you enjoyed your journey through the wonderful sounds of Madrid. Tomorrow, you will learn more about how we create the wonderful sound of Harman Kardon. But, for now, the night is still young, So, let’s enjoy the moment and surround ourselves in sound.

 

Location #1: Silken Puerto America Hotel.

Voice-over:

Welcome to this unique test drive around the streets of Madrid. Not only will you be surrounded by the wonders of Spain’s capital city, you’ll also be surrounded by the wonderful sound of Harman Kardon. We will take you on a unique sound-seeing adventure that enhances the sights and soul of this alluring city. Let’s go!

 
Location #2: Silken Puerto America Hotel. System feature: Clarity.

Voice-over:

Madrid has been called the most passionate city in Europe. The people here have a real love for life and the city itself is captivating – just like the crystal-clear sound of Harman Kardon.

 

Location #3: Plaza Mayor de Madrid. System feature: Treble.

 Voice-over:

We’re on our way to Plaza de Mayor. Located in the centre of Madrid, this is the beating heart of the city. Under the arches that surround the plaza, you’ll find restaurants and cafés. This is the perfect place to relax, enjoy a cortado and lose yourself in the warm, exciting and atmospheric sounds of big-city life. Then, when it’s time to go, choose from nine different exits and set off on your own magical mystery tour.

 
Location: Patea (Plaza de Colon). System feature: Bass.

The most exciting thing about exploring a new city is not knowing what you’re going to find. We’re driving to Plaza de Colon – a place that celebrates curiosity. Plaza de Colon honours Christopher Columbus and features a towering monument to the famous explorer. But to really experience the monument, you have to explore its base. Here, you can walk underneath the fountain, wait for the amplified roar of the water and let the bass take over.

 

System feature: Dynamic. 

Voice-over:

Like another famous city in a famous song, Madrid never sleeps. But even in the most vibrant cities, you need a little tranquillity. Here, there are more trees and green areas per resident than any other European city. So, a place to relax and reconnect with nature is never far away. And just as you can trust nature to provide a little tranquillity, you can trust the dynamic sound of Harman Kardon to transport you and your thoughts wherever you wish to go.

 

Location #5: Silken Puerto America Hotel. System feature: Balance.

Voice-over:

The joy of any great city can be found in the combination of the past and the present. It’s all a matter of balance. It’s the same with a truly great listening experience. And as you can hear, Harman Kardon sound systems have perfect balance. But that’s not all Madrid and Harman Kardon have in common. Just like this beautiful city, our sound systems are the result of timeless design, progressive thinking and a proud heritage.

We hope you enjoyed your journey through the wonderful sounds of Madrid. Tomorrow, you will learn more about how we create the wonderful sound of Harman Kardon. But, for now, the night is still young, So, let’s enjoy the moment and surround ourselves in sound.

 

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